Selling Your Art Prints on Etsy: A Step-by-Step Guide

Selling Your Art Prints on Etsy: A Step-by-Step Guide

Etsy is a popular online marketplace that provides a platform for artists and creators to sell their handmade products, including art prints. If you’re a traditional artist looking to sell your art prints on Etsy, this step-by-step guide will walk you through the process and help you maximize your success. Let’s get started!

Step 1: Create an Etsy Account

The first step is to create an Etsy account. Visit the Etsy website ( and click on the “Sign In” button. If you don’t have an account, click on “Register” to create a new one. Fill in the required information and choose a unique shop name that represents your brand and artwork.

Step 2: Set Up Your Shop

Once you have an Etsy account, it’s time to set up your shop. Click on the “Sell on Etsy” button and follow the prompts to provide the necessary details. This includes selecting your shop language, currency, and location. Take the time to craft a compelling shop announcement and create a visually appealing shop banner and logo that reflect your artistic style.

Step 3: Create Listings for Your Art Prints

To sell your art prints, you need to create listings on Etsy. Click on the “Listings” tab in your shop dashboard and select “Add a listing.” Upload high-quality images of your art prints, write clear and descriptive titles and descriptions, and specify the size and medium of each print. Set a competitive price that reflects the value of your artwork and consider offering multiple print size options to cater to different buyer preferences.

Step 4: Optimize Your Listings

To increase the visibility of your art prints on Etsy, it’s important to optimize your listings for search. Conduct keyword research to identify relevant terms that potential buyers may use when searching for art prints. Incorporate these keywords naturally into your titles, descriptions, and tags. Be specific and detailed in your descriptions, highlighting the unique aspects of your art prints, such as the techniques used, subject matter, or inspiration behind the artwork.

Step 5: Provide Exceptional Product Photos

High-quality product photos are crucial for attracting potential buyers and showcasing the beauty of your art prints. Invest in good lighting and use a neutral background to ensure your prints stand out. Capture clear, sharp images from various angles and include close-up shots to showcase the details and textures of your artwork. Consider including lifestyle photos that show your art prints displayed in frames or other settings to help buyers visualize how they can incorporate your prints into their spaces.

Step 6: Offer Excellent Customer Service

Providing excellent customer service is key to building a strong reputation on Etsy and encouraging repeat purchases. Respond promptly to inquiries and messages from potential buyers. Clearly communicate your shipping policies, including processing times and any additional fees. Package your art prints carefully to ensure they arrive in pristine condition. Consider including a handwritten thank-you note or a small token of appreciation with each order to leave a lasting impression on your customers.

Step 7: Promote Your Etsy Shop

To drive traffic to your Etsy shop and increase sales, it’s important to promote your art prints. Utilize social media platforms like Instagram, Facebook, and Pinterest to showcase your artwork, share behind-the-scenes glimpses of your creative process, and announce new print releases or promotions. Engage with your followers, collaborate with influencers or art-related accounts, and participate in art community events or exhibitions to expand your reach and attract potential buyers to your Etsy shop.

Step 8: Continuously Evaluate and Improve

Regularly evaluate the performance of your Etsy shop and make adjustments as needed. Monitor your sales, analyze customer feedback, and track the effectiveness of your marketing efforts. Experiment with different pricing strategies, listing variations, or promotional activities to optimize your results. Stay updated on Etsy’s policies and guidelines to ensure compliance and take advantage of any new features or opportunities that can benefit your shop.


Selling your art prints on Etsy can be a rewarding way to share your artwork with a global audience and generate passive income as a traditional artist. By following the steps outlined in this guide, you can set up a successful Etsy shop, optimize your listings, provide exceptional customer service, promote your shop, and continuously improve your selling strategies. Embrace the opportunities that Etsy offers and let your art prints shine in the online marketplace.

Inspiring Success Stories of Artists on Etsy

Etsy has provided countless artists with a platform to showcase their creativity and turn their passion into a successful business. Here are a few inspiring success stories of artists who have found tremendous success on Etsy.

1. Emily Jeffords

Emily Jeffords is a renowned artist known for her captivating landscape paintings. She started selling her artwork on Etsy in 2013 and quickly gained recognition for her unique style and stunning use of color. Through Etsy, Emily was able to reach a global audience and connect with art enthusiasts who appreciated her work. Today, she has sold thousands of original paintings and art prints on Etsy, and her success has allowed her to pursue her passion full-time.

Visit Emily Jeffords’ Etsy shop: Emily Jeffords Art

2. Cat Coquillette

Cat Coquillette is a talented illustrator and designer who has achieved remarkable success on Etsy. She offers a wide range of products featuring her vibrant and whimsical artwork, including art prints, home decor items, stationery, and apparel. Cat’s distinctive style and attention to detail have attracted a dedicated following of customers who eagerly await her new releases. Through Etsy, Cat has been able to expand her business internationally and collaborate with other artists and brands.

Visit Cat Coquillette’s Etsy shop: Cat Coq

3. Amanda Evanston

Amanda Evanston is an artist specializing in abstract paintings and mixed media artwork. She started her Etsy shop as a way to share her creations with the world and generate some additional income. Over time, her unique artistic style and her ability to connect with her audience through social media led to exponential growth in her Etsy sales. Amanda’s success on Etsy has allowed her to quit her corporate job and pursue her passion for art full-time.

Visit Amanda Evanston’s Etsy shop: Amanda Evanston Art

4. Lisa Congdon

Lisa Congdon is a highly acclaimed artist and author who found success on Etsy by selling her vibrant and whimsical art prints. Through Etsy, Lisa was able to build a loyal following of art lovers who appreciate her distinctive style and uplifting messages. Her success on the platform has opened doors to exciting opportunities, including collaborations with major brands and publishers. Today, Lisa is not only a successful Etsy seller but also an influential figure in the art world.

Visit Lisa Congdon’s Etsy shop: Lisa Congdon Art + Illustration

5. Katie Daisy

Katie Daisy is an artist known for her enchanting nature-inspired artwork and hand-lettered designs. She joined Etsy in 2009 and has since grown her business into a thriving success. Katie’s art prints, calendars, and other products have resonated with a wide audience, allowing her to achieve significant sales on Etsy. Her success on the platform has also led to licensing deals and partnerships with well-known companies. Katie’s story is a testament to the power of Etsy in providing artists with a platform to showcase their talent and reach a global market.

Visit Katie Daisy’s Etsy shop: The Wheatfield by Katie Daisy


These success stories of artists on Etsy demonstrate the tremendous potential the platform offers for traditional artists to showcase their work, connect with a global audience, and turn their passion into a thriving business. With dedication, creativity, and strategic marketing, artists can leverage Etsy’s reach and resources to achieve remarkable success. Whether it’s through selling art prints, original paintings, or other creative products, Etsy provides a supportive community and a platform for artists to share their unique visions with the world.

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